An individual’s success in society depends on the shape and size of his/her social network and ability to network and form connections with other social groups. Organisations which can harness this innate human ability to manage knowledge will be able to lower transactions costs and become more profitable. (Anria Sophia van Zyl,  “The impact of Social Networking 2.0 on organisations”, Electronic Library, The, Vol. 27 Iss: 6, pp.906 – 918)
As has been mentioned, in the Social Media (in Library) Studies class, as well as in other lessons, such as Working Effectively With Others, the main benefit, possibly above all, is the use of social networking – whether it be Facebook, Twitter, or photo-sharing intensive websites, such as Flickr, or Pinterest, etc – to enable all Library users, and enthusiasts, whether members, or not, to gain a much more greater understanding, and knowledge, of what each, and every Library has to offer, in all aspects of Library intentions. Mainly, ubiquitous Facebook, and Twitter are easily used to promote upcoming events. Although a simple Library notice, or sign on wall, or email messaging can perform the same function; more practical, or serious notices – such as changes of Library rules, and regulations, hours of operation during holiday periods, etc – can also be posted/advised on these social networking mediums.
Facebook also allows users to engage with Library, on very personal level. Library patrons, and those with general interest, are able to offer suggestions, and pertinent comments on Library Facebook pages (or any Facebook page at all, for that matter); as well as endorsing – by ‘liking’ – anything on whatever status has been updated by resident Library Facebook facilitator/s. Importantly, it is possibly the main way that Libraries can simply stay in touch, on a very modern level – and allow two-way communication with Library patrons. As an aside, Library patrons, can also advise on (and apologise for) late return of books – as has been done by writer – and polite responses in reply.